// Industry

Acute Care Hospital

// Location

Huntsville, TX

// Size

123-bed, multi-specialty community hospital

// Founded

Established in 1927

// Industry

Acute Care Hospital

// Location

Huntsville, TX

// Size

123-bed, multi-specialty community hospital

// Founded

Established in 1927

Introduction

Huntsville Memorial Hospital is a 123-bed, multi-specialty community hospital receiving approximately 125 referrals per day across radiology, cardiopulmonary, women’s ultrasound, and cardiac services. As the organization looked for opportunities to grow and add new service lines, leadership needed a way to handle increasing referral volume without adding staff or overwhelming its intake team.

Introduction

Huntsville Memorial Hospital is a 123-bed, multi-specialty community hospital receiving approximately 125 referrals per day across radiology, cardiopulmonary, women’s ultrasound, and cardiac services. As the organization looked for opportunities to grow and add new service lines, leadership needed a way to handle increasing referral volume without adding staff or overwhelming its intake team.

Introduction

Huntsville Memorial Hospital is a 123-bed, multi-specialty community hospital receiving approximately 125 referrals per day across radiology, cardiopulmonary, women’s ultrasound, and cardiac services. As the organization looked for opportunities to grow and add new service lines, leadership needed a way to handle increasing referral volume without adding staff or overwhelming its intake team.

The Challenge

Huntsville Memorial’s referral process depended heavily on fax and manual work. Incoming referrals arrived as unorganized files with no indexing, sorting, or filtering, requiring staff to open each fax, determine whether it was new or a duplicate, and manually enter patient information line by line. Processing a single patient could take seven to 10 minutes.


The result was a constant backlog, limited visibility into referral status, duplicate work, staff burnout, and lost revenue when referrals did not move forward. Because the team was focused on processing paperwork, scheduling remained reactive. Patients were often expected to call the hospital themselves, while staff sometimes did not know whether a referral had been processed.


Physician frustration also increased when orders were delayed or appeared to be lost. Huntsville Memorial faced a choice between adding more staff to support a growing manual process or finding a better way to manage referral intake.

The Challenge

Huntsville Memorial’s referral process depended heavily on fax and manual work. Incoming referrals arrived as unorganized files with no indexing, sorting, or filtering, requiring staff to open each fax, determine whether it was new or a duplicate, and manually enter patient information line by line. Processing a single patient could take seven to 10 minutes.


The result was a constant backlog, limited visibility into referral status, duplicate work, staff burnout, and lost revenue when referrals did not move forward. Because the team was focused on processing paperwork, scheduling remained reactive. Patients were often expected to call the hospital themselves, while staff sometimes did not know whether a referral had been processed.


Physician frustration also increased when orders were delayed or appeared to be lost. Huntsville Memorial faced a choice between adding more staff to support a growing manual process or finding a better way to manage referral intake.

The Challenge

Huntsville Memorial’s referral process depended heavily on fax and manual work. Incoming referrals arrived as unorganized files with no indexing, sorting, or filtering, requiring staff to open each fax, determine whether it was new or a duplicate, and manually enter patient information line by line. Processing a single patient could take seven to 10 minutes.


The result was a constant backlog, limited visibility into referral status, duplicate work, staff burnout, and lost revenue when referrals did not move forward. Because the team was focused on processing paperwork, scheduling remained reactive. Patients were often expected to call the hospital themselves, while staff sometimes did not know whether a referral had been processed.


Physician frustration also increased when orders were delayed or appeared to be lost. Huntsville Memorial faced a choice between adding more staff to support a growing manual process or finding a better way to manage referral intake.

The Solution

Huntsville Memorial implemented Titan Intake to automate referral indexing and streamline the intake workflow.


Instead of manually sorting and organizing incoming referrals, staff receive information that is indexed, sorted, and searchable. Registration time dropped from approximately 10 minutes to less than five minutes, and the overall referral workflow was reduced by more than half.


That efficiency changed more than intake. With less time spent managing paperwork, staff could focus on scheduling patients and supporting other departments. Huntsville Memorial moved from waiting for patients to call to proactively reaching out once an order was received, helping patients connect with care sooner.


Importantly, Huntsville Memorial achieved these results without integrating Titan Intake with its EMR, demonstrating that meaningful operational value did not depend on a large integration project.

The Solution

Huntsville Memorial implemented Titan Intake to automate referral indexing and streamline the intake workflow.


Instead of manually sorting and organizing incoming referrals, staff receive information that is indexed, sorted, and searchable. Registration time dropped from approximately 10 minutes to less than five minutes, and the overall referral workflow was reduced by more than half.


That efficiency changed more than intake. With less time spent managing paperwork, staff could focus on scheduling patients and supporting other departments. Huntsville Memorial moved from waiting for patients to call to proactively reaching out once an order was received, helping patients connect with care sooner.


Importantly, Huntsville Memorial achieved these results without integrating Titan Intake with its EMR, demonstrating that meaningful operational value did not depend on a large integration project.

The Solution

Huntsville Memorial implemented Titan Intake to automate referral indexing and streamline the intake workflow.


Instead of manually sorting and organizing incoming referrals, staff receive information that is indexed, sorted, and searchable. Registration time dropped from approximately 10 minutes to less than five minutes, and the overall referral workflow was reduced by more than half.


That efficiency changed more than intake. With less time spent managing paperwork, staff could focus on scheduling patients and supporting other departments. Huntsville Memorial moved from waiting for patients to call to proactively reaching out once an order was received, helping patients connect with care sooner.


Importantly, Huntsville Memorial achieved these results without integrating Titan Intake with its EMR, demonstrating that meaningful operational value did not depend on a large integration project.

Conclusion

The impact extended beyond processing efficiency. Since implementing Titan Intake, Huntsville Memorial has increased capacity and captured more referral-driven volume without adding operational headcount.


Outpatient MRI volume increased 13% year over year, while mammography volume increased 7.3% year over year. At the same time, the organization saved approximately 350 hours of FTE time each month and reduced referral processing time by more than 50%.


The shift also changed the patient experience. Rather than requiring patients to call and determine whether their referral had been received, staff can proactively reach out and help them schedule.


“Now we can call and say, ‘We got your order. Would you like to schedule?’ That’s getting the business instead of waiting for it.”


Ian Gibson, COO, Huntsville Memorial Hospital


Physician complaints have also decreased, while staff satisfaction has improved as employees spend less time managing backlogs and more time helping patients move forward.

Conclusion

The impact extended beyond processing efficiency. Since implementing Titan Intake, Huntsville Memorial has increased capacity and captured more referral-driven volume without adding operational headcount.


Outpatient MRI volume increased 13% year over year, while mammography volume increased 7.3% year over year. At the same time, the organization saved approximately 350 hours of FTE time each month and reduced referral processing time by more than 50%.


The shift also changed the patient experience. Rather than requiring patients to call and determine whether their referral had been received, staff can proactively reach out and help them schedule.


“Now we can call and say, ‘We got your order. Would you like to schedule?’ That’s getting the business instead of waiting for it.”


Ian Gibson, COO, Huntsville Memorial Hospital


Physician complaints have also decreased, while staff satisfaction has improved as employees spend less time managing backlogs and more time helping patients move forward.

Conclusion

The impact extended beyond processing efficiency. Since implementing Titan Intake, Huntsville Memorial has increased capacity and captured more referral-driven volume without adding operational headcount.


Outpatient MRI volume increased 13% year over year, while mammography volume increased 7.3% year over year. At the same time, the organization saved approximately 350 hours of FTE time each month and reduced referral processing time by more than 50%.


The shift also changed the patient experience. Rather than requiring patients to call and determine whether their referral had been received, staff can proactively reach out and help them schedule.


“Now we can call and say, ‘We got your order. Would you like to schedule?’ That’s getting the business instead of waiting for it.”


Ian Gibson, COO, Huntsville Memorial Hospital


Physician complaints have also decreased, while staff satisfaction has improved as employees spend less time managing backlogs and more time helping patients move forward.

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